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INSPIRATIONAL STORYTELLING
WITH TALES OF ANYDAY’S GARMENTS

Tales of Anyday

Staiy welcomes Tales of Anyday, the Danish womenswear label that offers daily sustainable alternatives to modern garments.

Words By Alessandra di Perna

22/03/2021

@talesofanyday

 

Sustainable and long lasting
garments

Tales of Anyday is the womenswear label aiming to disrupt traditionally established fashion practices by establishing a new one: sustainability.
Founded by Latvian designer Sintija Avotniece and based in Copenhagen, the brand was created with a distinctive goal: to abolish stereotypes surrounding sustainable fashion, often considered brown and boring.
In fact, Tales of Anyday is fun, appealing, flattering and long lasting.

Inspired by the daily life of the designer herself, Tales of Anyday addresses women’s need to purchase functional garments for regular occasions. Avotniece created the label with the aim of celebrating the little things that enhance the beauty of existence. As she encounters different activities every day such as biking or walking, she designs clothes that are easy to style and wear.

Tales of Anyday

 

Tales of Anyday

 

Defining the contemporary women

Acknowledging the brand’s strong commitment to sustainability is key to understanding its core mission.
Production takes place mostly in Copenhagen, in the label’s own studio in the Christianshavn area, or in Riga, where tailors and seamstresses are ensured to work under fair conditions.
The materials used are of the highest quality, with GOTS certified organic cotton, linen and upcycled fabrics.
The delivery packaging is reusable fabric bags of leftovers and organic cotton.
Buttoned dresses with romantic sleeves, kimonos, wrap dresses and round skirts are the main garments featured in Tales of Anyday’s latest collection.
A wide variety of colors inspired by natural landscapes , delicate black and white and abstract designs create fun and appealing looks for contemporary women.

Photography @talesofanyday

Freedom and Authenticity 

Integrous and transparent , Tales of Anyday is a self-funded business with a calm and subtle aesthetic expression. The founder, guided by her intuition, enhances female silhouettes while focusing on simple yet functional garments’ features. Freedom and authenticity inspire the flirtatiousness of the details, thus molding alluring figures.

Discover Tales of Anyday’s flattering and long-lasting garments and follow the brand’s journey at Staiy.com.

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