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ITALIAN ATHLEISURE FOR A BETTER FUTURE WITH MADELI

@madeliwear

Wearing comfortable and sustainable pieces while exercising is possible with Madeli. The new Italian athleisure brand brings sportive aesthetic and environmental commitment to the sustainable fashion industry.

Words By Mayra Alejandra Quispe Trejo

10/03/2022

@madeliwear

Made in Italy 

Madeli comes from the words Made in Italy. This name was given for a reason, as the sportswear brand was born, designed and manufactured 100% in Brescia, Italy. This city is located in the Lombardia region which is known for its marvelous natural landscapes. In fact, it constitutes the perfect scenario for sportive activities, like morning runs and long, afternoon walks.

Connected to Nature

Inspired by those stunning landscapes, Madeli’s connection with nature was inevitable. The preservation of the environment, therefore, is a capital aspect of the brand’s mission. Indeed, Madeli shares, “The uniqueness about the brand is not in the product, but in the mission. We want to start a journey together with our customers, to try and discover together which solutions are available to truly lower the impact on the planet.” It is thus no wonder that Madeli’s four founding pillars are “Recycle, Repurpose, Reduce, Reuse.” 

Comfortable and Sustainable 

At Madeli,  it is important to look good but also, to feel it. For this reason, every single piece was carefully designed and produced for women to feel comfortable while exercising.

Putting quality above quantity, the brand adds, “everything we do is with the planet in mind first, from the choice of the material, the artisans we work with, and the packaging solutions we have chosen.” In that regard, all Madeli products are made with ECONYL ®. This is regenerated nylon made from synthetic waste, such as fishing nets, which are one of the biggest sources of plastic in the ocean. This is an alternative that Madeli adopts to reduce waste and fight climate change. Moreover, they work with small artisans to cut and sew each product with care, so that they are made to last. Also, all products are packed with Repack, a company that believes and works using a circular economy philosophy. This means that all packs are used and reused over and over. 

@madeliwear

Versatile, Cool and Simple

Deeply inspired by Patagonia’s brand essence, Madeli’s is described as “versatile, cool and simple”. The aim of producing versatile clothes is to give customers the opportunity to wear them on multiple occasions, to slow their consumption and show them the value of long lasting products. Additionally, the designs incarnate simplicity, elegance and of course, a strong, beautiful italian touch. 

SHARING ITS FIRST COLLECTION

One Piece Elba

Summertime is around the corner and a classy one-piece swimsuit is a must-have. One Piece Elba is an elegant body swimsuit. It is made of recycled polyamide and elastane, sustainable, responsible and certified. You can enjoy wearing this chic and fresh piece knowing you are protecting the environment. Elba swimsuit comes in blue and orange. Get ready for your swimming session feeling effortless, beautiful and confident!

Leggins Levanto

Madeli meets the leggins!

The sustainable Italian brand has created leggins Levanto for your everyday active moment or a cozy weekend at home. It is incredibly comfortable; you will never want to take them out! This beautiful item defines your silhouette to enhance your femininity no matter where you are and what you are doing. It comes in black, dark green and red. Leggins Levanto will be your new «never-without»! 

Top Riva

This charming top matches perfectly the leggins Levanto! You can wear them to stretch in the morning, do intense cardio and if you do not feel like exercising, you can simply wear it under a cool blazer and high waist trousers. Top Riva suits every occasion! 

Biker Bixia

These bike shorts are to complete your wardrobe for warmer days! You can wear the Biker Bixia for a relaxing or intense yoga session, a casual day, with an oversized jacket and a pair of sneakers. The possibilities are unlimited. You choose the look, we got you!

Scrunchie Lido

The last piece Madeli brings for you is made with leftovers! Yes, Medali’s commitment to sustainability goes beyond packing and organic materials. They use every fabric so they can reduce waste. Madeli transforms textile leftovers into cute and beautiful scrunchies! It comes in black, blue, dark green, red and orange. 

You can find these high quality pieces on staiy.com.