It is no surprise that the inspiring Kirsten Kjaer Weis is as successful as she was when she started her organic makeup brand, Kjaer Weis, ten years ago. This Danish-born, New York-based makeup artist is a true pioneer in the luxury beauty industry and still stands by her values of producing high quality products that make skin beautiful. Her secret lies in combining harmless ingredients in super luxurious, sustainable and reusable packaging. We think her brand is genius!
As most of the world plunges back into lockdown, Kirsten reflects on the last ten years of her business. Like many of us, Kirsten and her team have had to adapt to the new way of living and adapt her business. “As for everybody, COVID has been a unique, multi-layered experience. We have had to find new ways of personalising the experience online so that our customers feel a sense of connection,” she explains. “We are learning to live with a new normal and I’m so grateful that we have managed to remain safe and keep going. We have had to think creatively about how we operate, which has presented challenges, but has also given us great results.”