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Le superflu.o x STAIY

December, 28th 2020

In part one of Le superflu.o x STAIY GIF collaboration we explore the theme of supply chain and discuss the inspiration behind Marta Monge’s animation – ‘The Delivery Detoxer’.

Words By Jen McDonald

Staiy is marking the importance of sustainability by collaborating with Italian artist Marta Monge who is the face behind Le superflux.o. Monge is a part time trapeze swinger, off the wall self-taught illustrator and art director at TODO. Her illustrations are bright, fun and playful with a bit of an edge!

Le superflu.o x STAIY collaboration highlights the importance of sustainability and the concept behind this collab was to outline “The everyday challenges of the environmentally conscious” based on Staiy’s 5 pillars of sustainability; Water, Air, Materials, Work Conditions, and Commitment. As the supply chain is extremely important to Staiy, the collaboration with Marta Monge also includes an extra special Christmas gif based on this. 

Using a kaleidoscope of bright colours including flashy pinks, purples, yellows, oranges, greens and blues, Monge makes her illustrations come to life. The Le superflu.o x STAIY project is made up of 6 animated illustrations which are mind blowing and will make you think twice about the decisions you make. Using digital design software Procreate, the animations Monge designs are all simple yet incorporate intricate repetitive movements, drawn frame by frame. When looking at the imagery, it’s easy to imagine the positivity, fun and genuine excitement that took place making these animations. Each gif is as important as the next with a huge message to convey just how important sustainability is to the planet. Monge takes us on a journey to showcase how every single one of us can make small changes to improve the world!

As with all projects, Monge approaches it by brainstorming ideas and coming up with different ways on how to approach the subject. Being obsessed with an array of colours, she then chooses a colour palette and maintains it throughout her projects. All of the Italian designer’s illustrations are absolutely mesmerizing and usually include people that inspire her. She plays with their expressions to communicate their emotions. She explains “I like to think I don’t have a particular style, I easily get bored of one and like to change it as often as I can. The thing that remains the same in my work is the use of really bright colours, even though if you look at me I definitely don’t surround myself with bright things.” Monge is inspired by what happens to her in her life and sometimes she realises she draws herself.

Through the incorporation of Staiy’s pillars, she added her own spin to the collab by producing interesting scenes that are relatable to all of us. In lockdown, people are spending more and more time in their own homes and need to be aware of issues that are affecting the planet. One of the most exciting aspects of the Le superflu.o x STAIY collaboration, is that it has been designed with humour in mind. We’re sure you will agree, we could all do with a little humour in our lives right about now.

‘Le superflu.o x STAIY GIF: ‘The delivery detoxer‘

Why is the supply chain so important to us, especially at Christmas? 

Ripping off the wrapping paper on Christmas morning is without a doubt one of the most exciting times of the year. A perfectly wrapped gift adds that extra sparkle. But what happens when the magic fades and the wrapping paper is left in a pile on the floor and you are left with another Christmas Jumper that you don’t really need? This is a prime example why as consumers we should try to consider more eco-friendly options and swap for sustainable gifts.

At Staiy, we are all about sustainability and our marketplace is full of sustainable gifts by sustainable brands. The whole supply chain is extremely important in our marketplace. We assess brands and consider the process behind the production of their garments.

Le superflu.o x STAIY

‘The Delivery Detoxer in the Le superflu.o x STAIY collaboration is a GIF which sends out an important message about Christmas. We should all try and make sustainable choices this holiday season! The GIF sets a scene where a girl is around a huge pile of gifts that have been delivered from different places around the world bought during sales including Black Friday. The amination then changes to the girl with a small selection of handmade, locally sourced gifts.

Monge uses her cute, infectious GIF to portray an important message to Christmas shoppers. Pick Christmas to start a locally-supplied gift sourcing “diet”. “Instead of getting all sorts of home deliveries, which often at times have a very bad impact on the environment as goods go through a very quick shipping process, we should all shop locally, picking fresh items and making some of the gifts ourselves.”

Her inspiration comes from “a personal experience as everyone must be going through the same process these days. This also might offer a bit of a reflection on the fact that small shops around us need our support now more than ever. Even if it’s not just a click away,” she explains to Staiy. 

Christmas is a time for giving and there is nothing more enjoyable than giving a gift to your loved ones. However, there is nothing better than giving the gift of sustainability to the planet!

Le superflu.o x STAIY collaboration – Is a collection of dazzling, bright and funky GIFS that are both thought-provoking and hypnotising!