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LE SUPERFLU.O X STAIY – 6 SUSTAINABLE THEMED GIFS

Le superflu.o x STAIY

Staiy is marking the importance of sustainability by collaborating with Italian artist Marta Monge who is the face behind Le superflux.o. Monge is a part time trapeze swinger, off the wall self-taught illustrator and art director at TODO. Her illustrations are bright, fun and playful with a bit of an edge!

Le superflu.o x STAIY collaboration highlights the importance of sustainability and the concept behind this collab was to outline “The everyday challenges of the environmentally conscious” based on Staiy’s 5 pillars of sustainability; Water, Air, Materials, Work Conditions, and Commitment. As the supply chain is extremely important to Staiy, the collaboration with Marta Monge also includes an extra special Christmas gif based on this. 

Using a kaleidoscope of bright colours including flashy pinks, purples, yellows, oranges, greens and blues, Monge makes her illustrations come to life. The Le superflu.o x STAIY project is made up of 6 animated illustrations which are mind blowing and will make you think twice about the decisions you make. Using digital design software Procreate, the animations Monge designs are all simple yet incorporate intricate repetitive movements, drawn frame by frame. When looking at the imagery, it’s easy to imagine the positivity, fun and genuine excitement that took place making these animations. Each gif is as important as the next with a huge message to convey just how important sustainability is to the planet. Monge takes us on a journey to showcase how every single one of us can make small changes to improve the world!

As with all projects, Monge approaches it by brainstorming ideas and coming up with different ways on how to approach the subject. Being obsessed with an array of colours, she then chooses a colour palette and maintains it throughout her projects. All of the Italian designer’s illustrations are absolutely mesmerizing and usually include people that inspire her. She plays with their expressions to communicate their emotions. She explains “I like to think I don’t have a particular style, I easily get bored of one and like to change it as often as I can. The thing that remains the same in my work is the use of really bright colours, even though if you look at me I definitely don’t surround myself with bright things.” Monge is inspired by what happens to her in her life and sometimes she realises she draws herself.

Through the incorporation of Staiy’s pillars, she added her own spin to the collab by producing interesting scenes that are relatable to all of us. In lockdown, people are spending more and more time in their own homes and need to be aware of issues that are affecting the planet. One of the most exciting aspects of the Le superflu.o x STAIY collaboration, is that it has been designed with humour in mind. We’re sure you will agree, we could all do with a little humour in our lives right about now.

Le superflu.o x STAIY GIF: “The Single Use Warrior ” 

Why is Material so important to us? 

It is vital that we all understand the importance material has on the environment and the world as a whole. We cannot afford to continue having poor environmental waste removal management and using natural resources irresponsibly. At a certain point, there will be no resources left. Everyday materials such as plastic are used unnecessarily in many items, such as to cover fruit and vegetables at the supermarket, to store our toiletries or to send out parcels. Pollution is a huge problem, however, scientists at the moment say that sustainability and recycling are by far the best solution to tackle the problem.

In Staiy’s five pillars of sustainability materials is important to us. When we assess brands, we keep in mind the materials brands use in their garments, production process and packaging. Brands on our sustainable marketplace are all ethical and use materials that are reused or recycled from raw materials.

Le superflu.o x STAIY

“The Single Use Warrior” in the Le superflu.o x STAIY collaboration is an iconic scene of moving imagery which speaks volumes! This GIF includes a girl who is in a supermarket and is holding a piece of fruit which is singularly wrapped. She looks bored and is dropping fruit into a box with a huge pile of unnecessarily wrapped fruit. 

Monge uses her fun artwork to convey a powerful message. Do we really need so much fruit and veg packaging? She disagrees with this as she explains to Staiy “Do not use individual packaging which is not necessary”. This is a topic which she feels strongly about.

Her inspiration for this GIF came from a trip to Japan. “I have been to Japan a few times and they have a big obsession with packaging. They wrap a single piece of melon, I find this incredibly wasteful. Instead set up your little boycott of overly dressed veggies every time you enter a supermarket.” She elaborates, “minimizing waste and discharge is key, like some of the brands at Staiy do, using previous waste to craft new garments.”

How can we help with this problem? We can all play an important part in solving this issue by growing our own crops, buying organic fruit and veg boxes or shopping in fruit markets or small grocery shops that sell vegetables and fruit loosely. If anything, a bit of soil in them is proof that they were once grown in the ground!