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Le superflu.o x STAIY

January, 11th 2021

In part three of Le superflu.o x STAIY GIF collaboration, we explore the theme of air and discuss the inspiration behind Marta Monge’s animation – “The Thermostat Guardian”.

Words By Jen McDonald

Staiy is marking the importance of sustainability by collaborating with Italian artist Marta Monge who is the face behind Le superflux.o. Monge is a part time trapeze swinger, off the wall self-taught illustrator and art director at TODO. Her illustrations are bright, fun and playful with a bit of an edge!

Le superflu.o x STAIY collaboration highlights the importance of sustainability and the concept behind this collab was to outline “The everyday challenges of the environmentally conscious” based on Staiy’s 5 pillars of sustainability; Water, Air, Materials, Work Conditions, and Commitment. As the supply chain is extremely important to Staiy, the collaboration with Marta Monge also includes an extra special Christmas gif based on this. 

Using a kaleidoscope of bright colours including flashy pinks, purples, yellows, oranges, greens and blues, Monge makes her illustrations come to life. The Le superflu.o x STAIY project is made up of 6 animated illustrations which are mind blowing and will make you think twice about the decisions you make. Using digital design software Procreate, the animations Monge designs are all simple yet incorporate intricate repetitive movements, drawn frame by frame. When looking at the imagery, it’s easy to imagine the positivity, fun and genuine excitement that took place making these animations. Each gif is as important as the next with a huge message to convey just how important sustainability is to the planet. Monge takes us on a journey to showcase how every single one of us can make small changes to improve the world!

As with all projects, Monge approaches it by brainstorming ideas and coming up with different ways on how to approach the subject. Being obsessed with an array of colours, she then chooses a colour palette and maintains it throughout her projects. All of the Italian designer’s illustrations are absolutely mesmerizing and usually include people that inspire her. She plays with their expressions to communicate their emotions. She explains “I like to think I don’t have a particular style, I easily get bored of one and like to change it as often as I can. The thing that remains the same in my work is the use of really bright colours, even though if you look at me I definitely don’t surround myself with bright things.” Monge is inspired by what happens to her in her life and sometimes she realises she draws herself.

Through the incorporation of Staiy’s pillars, she added her own spin to the collab by producing interesting scenes that are relatable to all of us. In lockdown, people are spending more and more time in their own homes and need to be aware of issues that are affecting the planet. One of the most exciting aspects of the Le superflu.o x STAIY collaboration, is that it has been designed with humour in mind. We’re sure you will agree, we could all do with a little humour in our lives right about now.

Le superflu.o x STAIY GIF: “The Thermostat Guardian” 

Why is Air so important to us?

Air pollution is a huge issue that faces our planet. Not only is it bad for our respiratory systems when we breathe in, but air pollution can also cause damage to trees, soil, animals, forests and even rivers. If that wasn’t bad enough, it also contributes to the reduction of the ozone layer, which protects the Earth from the sun’s rays.

As part of Staiy’s five pillars of sustainability, air is important to us when we assess the brands we take on in our marketplace. On the supply chain side, brands need to disclose the proportion of their freight transport, including the regions in which the production process is performed and where the product can be purchased.

Measurement of the levels of energy consumption throughout operations and supply chain are among the first important factors. Any effort to reduce emissions and mitigate climate change starts from energy sourcing and efficiency, where renewable sources are valued.

“The Thermostat Guardian” in the Le superflu.o x STAIY collaboration is a subtle and humorous animation, that depicts a relatable girl and two cute, furry cat friends! The GIF also includes a thermostat with a big hand which symbolises a person who is freezing cold and trying to turn the heating up full blast! The girl quickly spots what’s about to happen along with the furballs and they give the intruder a bad look (as a warning sign, don’t touch my heater!!) and then the person immediately stops. 

Monge’s uses details to portray a powerful message to people “I don’t take things too seriously, but you need to turn down your heaters, you don’t need to use your pets to keep warm” she explains. The message she is conveying to us is that we need to be more aware of the problems that we are causing to the planet. “The same way brands at Staiy pay attention to lowering emissions in every step of their production we need to do the same,” Monge says.

Le superflu.o x STAIY

If we all turn down our heating and add on extra layers (e.g jumpers) in the winter months we can make a huge impact. It is the small thing, that we can contribute too, if we all do this together then we can make a change!