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Le superflu.o x STAIY

January, 25th 2021

In part five of Le superflu.o x STAIY GIF collaboration we explore the theme of working conditions and discuss the inspiration behind Marta Monge’s animation – The wage/sale checker?

Words By Jen McDonald

Staiy is marking the importance of sustainability by collaborating with Italian artist Marta Monge who is the face behind Le superflux.o. Monge is a part time trapeze swinger, off the wall self-taught illustrator and art director at TODO. Her illustrations are bright, fun and playful with a bit of an edge!

Le superflu.o x STAIY collaboration highlights the importance of sustainability and the concept behind this collab was to outline “The everyday challenges of the environmentally conscious” based on Staiy’s 5 pillars of sustainability; Water, Air, Materials, Work Conditions, and Commitment. As the supply chain is extremely important to Staiy, the collaboration with Marta Monge also includes an extra special Christmas gif based on this. 

Using a kaleidoscope of bright colours including flashy pinks, purples, yellows, oranges, greens and blues, Monge makes her illustrations come to life. The Le superflu.o x STAIY project is made up of 6 animated illustrations which are mind blowing and will make you think twice about the decisions you make. Using digital design software Procreate, the animations Monge designs are all simple yet incorporate intricate repetitive movements, drawn frame by frame. When looking at the imagery, it’s easy to imagine the positivity, fun and genuine excitement that took place making these animations. Each gif is as important as the next with a huge message to convey just how important sustainability is to the planet. Monge takes us on a journey to showcase how every single one of us can make small changes to improve the world!

As with all projects, Monge approaches it by brainstorming ideas and coming up with different ways on how to approach the subject. Being obsessed with an array of colours, she then chooses a colour palette and maintains it throughout her projects. All of the Italian designer’s illustrations are absolutely mesmerizing and usually include people that inspire her. She plays with their expressions to communicate their emotions. She explains “I like to think I don’t have a particular style, I easily get bored of one and like to change it as often as I can. The thing that remains the same in my work is the use of really bright colours, even though if you look at me I definitely don’t surround myself with bright things.” Monge is inspired by what happens to her in her life and sometimes she realises she draws herself.

Through the incorporation of Staiy’s pillars, she added her own spin to the collab by producing interesting scenes that are relatable to all of us. In lockdown, people are spending more and more time in their own homes and need to be aware of issues that are affecting the planet. One of the most exciting aspects of the Le superflu.o x STAIY collaboration, is that it has been designed with humour in mind. We’re sure you will agree, we could all do with a little humour in our lives right about now.

Le superflu.o x STAIY GIF: The wage/sale checker? 

Why are working conditions so important to us? 

A sustainable workplace is everything. In society we need a perfect balance between the planet, it’s people, and profit to produce success and viability in the long-term. A sustainable and healthy workplace is a happier environment which motivates workers and in turn, eventually increases employee productivity and fewer work-related hazards, illnesses, and mishaps.

In Staiy’s five pillars of sustainability, working conditions are extremely important to us. Brands who are part of our marketplace have a responsibility to ensure that fundamental human rights are secured throughout the supply chain. This includes eradicating child labour, providing a safe and healthy workplace, properly remunerating employees, and ensuring fair treatment for everyone. Gender equality and fair wages are highly valued, as the fashion industry is among the largest low wage and women employers.

Le superflu.o x STAIY

“Working conditions”in the  Le superflu.o x STAIY collaboration is a charming animation which conveys a message which every shopaholic needs to hear! This GIF includes a girl who is picking up an item of clothing which is on a hanger in a store. Checking the swing tag, she realises the item is on sale. Unable to control her shopping habits, she thinks she has hit the jackpot with this bargain. With clever moving animation, the GIF then changes into the person that made the clothes. 

Monge uses this well thought out scene to portray a mighty message to all the shopaholics out there. “You should think about who makes your clothes, respect this,” she explains. Monge uses clever details in her animation; instead of putting a price per item of clothing, she uses the labourer’s monthly wage. The artwork is inspired by fast fashion brands such as Primark who sells clothes on hangers for peanuts which are produced in sweatshops. 

 The message she is conveying to us is that we as consumers need to stop and think before we shop. At first, you might think you are getting a bargain but you need to think twice. Ask yourself why is this garment so cheap? One of the answers is because of the increasing demand for fashion, many high street stores decide to use sweatshops. Sweatshops are a massive workshop where people are employed to make clothes for long hours, often without a break, paid very little and overall, treated poorly. Clothing factories such as these do not often pay their staff well and many choose child labour as a cheaper option. The wages of workers in garment factories can be as low as $1-$3 a day.

One way this problem can be solved is to change our shopping habits. Only buy clothes if you really need them or if you really want them. Try to be more practical with the way you shop, stop buying from fast fashion brands and support local designers or brands that are more sustainable, who can give you insights on your new garment because they made it personally. If you value eco-friendly initiatives, then it’s important to shop this way!