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LE SUPERFLU.O X STAIY – 6 SUSTAINABLE THEMED GIFS

Le superflu.o x STAIY

December, 23rd 2020

In Le superflu.o x STAIY GIF collaboration we explore the theme of commitment and discuss the inspiration behind Marta Monge’s animation – ‘The Super Spreader’.

Words By Jen McDonald

Staiy is marking the importance of sustainability by collaborating with Italian artist Marta Monge who is the face behind Le superflux.o. Monge is a part time trapeze swinger, off the wall self-taught illustrator and art director at TODO. Her illustrations are bright, fun and playful with a bit of an edge!

Le superflu.o x STAIY collaboration highlights the importance of sustainability and the concept behind this collab was to outline “The everyday challenges of the environmentally conscious” based on Staiy’s 5 pillars of sustainability; Water, Air, Materials, Work Conditions, and Supply Chain. As the supply chain is extremely important to Staiy, the collaboration with Marta Monge also includes an extra special Christmas gif based on this. 

Using a kaleidoscope of bright colours including flashy pinks, purples, yellows, oranges, greens and blues, Monge makes her illustrations come to life. The Le superflu.o x STAIY project is made up of 6 animated illustrations which are mind blowing and will make you think twice about the decisions you make. Using digital design software Procreate, the animations Monge designs are all simple yet incorporate intricate repetitive movements, drawn frame by frame. When looking at the imagery, it’s easy to imagine the positivity, fun and genuine excitement that took place making these animations. Each gif is as important as the next with a huge message to convey just how important sustainability is to the planet. Monge takes us on a journey to showcase how every single one of us can make small changes to improve the world!

As with all projects, Monge approaches it by brainstorming ideas and coming up with different ways on how to approach the subject. Being obsessed with an array of colours, she then chooses a colour palette and maintains it throughout her projects. All of the Italian designer’s illustrations are absolutely mesmerizing and usually include people that inspire her. She plays with their expressions to communicate their emotions. She explains “I like to think I don’t have a particular style, I easily get bored of one and like to change it as often as I can. The thing that remains the same in my work is the use of really bright colours, even though if you look at me I definitely don’t surround myself with bright things.” Monge is inspired by what happens to her in her life and sometimes she realises she draws herself.

Through the incorporation of Staiy’s pillars, she added her own spin to the collab by producing interesting scenes that are relatable to all of us. In lockdown, people are spending more and more time in their own homes and need to be aware of issues that are affecting the planet. One of the most exciting aspects of the Le superflu.o x STAIY collaboration, is that it has been designed with humour in mind. We’re sure you will agree, we could all do with a little humour in our lives right about now.

Le superflu.o x STAIY GIF: ‘The Super Spreader‘

Why is Commitment so important to us? 

Commitment is a fundamental factor which will create a better life for us and for future generations. We need to respect it and nourish it with love and care. 

In Staiy’s five pillars of sustainability, commitment is extremely important to us. Brands who are part of our marketplace are assessed under this section. We assess brands based on their commitment to promote and do good. At Staiy, we acknowledge all forms of industrial production that may destabilize the world’s equilibriums. That is, its ecosystems, the people, and the relation between the two. Our brands recognize this bigger picture and are willing to change their production processes and the motives behind them.

Le superflu.o x STAIY

‘The Super Spreader‘ in the Le superflu.o x STAIY collaboration is an animation which is extremely relevant at the moment due to the Covid pandemic. This GIF includes a cluster of hands with phones which symbolise a close unit of people who are at a party and are more contagious, therefore, likely to contract the virus. The GIF then moves to an array of greenery and plants that are growing out of each person’s phone. The idea is that what grows on the screen, can jump to the next.

Monge uses her cartoon GIF to depict a great message. Instead of spreading bad things, we can actually start to spread good behaviours and good habits into the world. The concept of this GIF was inspired by the world we live in now. “You always hear of diseases spreading, or those individuals who catch it and carry it, they are more contagious to everyone else that is in the room. But I liked the idea of creating a GIF that is spreading something good,” she explains.

“Being green is contagious, finally, something to feel good about spreading” she says. “Brands at Staiy are committed to producing in a better way and give back to the community and environment – creating a virtuous cycle.” 

Sustainability can be contagious! In today’s society we are all too often influenced by things out of our control, be it fashion trends, social media or peer pressure. So why not take back control and influence our networks to have more green habits?