Staiy is marking the importance of sustainability by collaborating with Italian artist Marta Monge who is the face behind Le superflux.o. Monge is a part time trapeze swinger, off the wall self-taught illustrator and art director at TODO. Her illustrations are bright, fun and playful with a bit of an edge!
Le superflu.o x STAIY collaboration highlights the importance of sustainability and the concept behind this collab was to outline “The everyday challenges of the environmentally conscious” based on Staiy’s 5 pillars of sustainability; Water, Air, Materials, Work Conditions, and Supply Chain. As the supply chain is extremely important to Staiy, the collaboration with Marta Monge also includes an extra special Christmas gif based on this.
Using a kaleidoscope of bright colours including flashy pinks, purples, yellows, oranges, greens and blues, Monge makes her illustrations come to life. The Le superflu.o x STAIY project is made up of 6 animated illustrations which are mind blowing and will make you think twice about the decisions you make. Using digital design software Procreate, the animations Monge designs are all simple yet incorporate intricate repetitive movements, drawn frame by frame. When looking at the imagery, it’s easy to imagine the positivity, fun and genuine excitement that took place making these animations. Each gif is as important as the next with a huge message to convey just how important sustainability is to the planet. Monge takes us on a journey to showcase how every single one of us can make small changes to improve the world!
As with all projects, Monge approaches it by brainstorming ideas and coming up with different ways on how to approach the subject. Being obsessed with an array of colours, she then chooses a colour palette and maintains it throughout her projects. All of the Italian designer’s illustrations are absolutely mesmerizing and usually include people that inspire her. She plays with their expressions to communicate their emotions. She explains “I like to think I don’t have a particular style, I easily get bored of one and like to change it as often as I can. The thing that remains the same in my work is the use of really bright colours, even though if you look at me I definitely don’t surround myself with bright things.” Monge is inspired by what happens to her in her life and sometimes she realises she draws herself.