Proper washing care is essential for prolonging the look, fit and functionality of apparel.
Washing your clothing less frequently is key! Not only does this save water, electricity and detergent, but also helps to preserve the color and structure of the materials. However, when the time comes, there are measures that can be taken to help preserve your clothing.
Hand wash your clothing. Hand washing is often an environmentally friendly and gentle way to get your clothes clean, and can easily be done in a tub, bucket or washing bag.
Use a natural soap or detergent. Products like soap nuts or your most trusted eco-brand are great alternatives for a more environmentally friendly washing routine. Harsh chemicals and perfumes in conventional detergents are unhealthy for you, your clothing and the environment. For pesky smudges or stains, be sure to pre-spot beforehand to prevent the stains from setting.
Use cool water. Regardless of how you wash your clothing, be sure to use a cool water or a cool water setting, as this is less intense on most materials and reduces material alterations like shrinking.
Separate your loads. Washing similar colors and materials together reduces the risk of color bleeding, as well as material abrasion and damage. Additionally, turning each article inside out, especially with jeans, helps to maintain the color and appearance of clothing.
Ditch the dryer. Drying your clothing with a machine creates a huge impact on the environment and therefore your fashion footprint. Save the electricity and your clothing by air drying if and when possible.