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LOVE YOUR CLOTHING:
STYLISH TECHNIQUES TO EXTEND THE LIFECYCLE OF YOUR ITEMS

Photography by @clara.ngoo

Waste has become a staple of mainstream fashion. In light of challenging the fashion industry’s destructive ways, we explore tips, tricks and stylish techniques that not only enhance the lifespan of your clothing and accessories, but allows you to redefine your personal style while saving money and the planet. 

Words By Tyler Richmond

10/08/2020

Photography by @cottonbro

We have a waste problem

Waste has become a staple of the fashion industry. The current structure of apparel production is designed to produce exponential amounts of waste in the form of chemical effluents, underutilized textiles, CO2 emissions and other pollutants. There is no wonder why the fashion industry is ranked as the second-largest polluter in the world, after the oil industry. With brands – most notably fast fashion brands – focusing their efforts on greenwashing marketing techniques over a real systematic change in their supply chains, consumers are misled to believe that their purchases are beneficial for the environment and themselves. However, each purchase made from these companies reinforces the industry’s ability to get away with a multitude of environmental, social and economic problems imposed around the globe.

You may be wondering what you can do to be more sustainable and have a direct impact on the ways of the mainstream fashion industry. A good start to addressing these questions is by evaluating your current fashion habits, including the brands you support, how often you purchase new apparel, how long you keep apparel in use, and how you dispose of it. To gain crucial insight regarding your personal fashion footprint, you can visit ThreadUP.com, to use their free Fashion Footprint Calculator. Upon completion, the tool suggests how to best approach reducing your personal footprint, while making their Eco-directory available, which offers insight to sustainable brands and discounts.

In a direct effort to restructure the fashion industry from a consumer aspect, we have the option to divest our money from brands and companies that capitalize on unsustainable and unethical practices. By purchasing second hand and supporting truly sustainable and ethical brands, we have the power to collectively strengthen our message of disapproval against the mainstream fashion industry. Additionally, and perhaps one of the most impactful actions we can take, is to alter our perception of clothing value. In doing so, we learn to appreciate and care for what we already have, decreasing the need for purchasing new items altogether.

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