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MADEMOISELLE KELAPA: COCONUTS AND INSPIRATION

@mademoiselle_kelapa

January, 25th 2021

Mademoiselle Kelapa, or Miss Coconut, combines the tropical scents of Bali with a background in French high-end brands to create luxurious natural cosmetics. The associated platform educates about and inspires a natural, sustainable lifestyle.

Words By Dina Abedini Niknam

Mademoiselle Kelapa is an all-natural, high-end cosmetics line founded by Pauline Pignault. The French founder has a background with luxury brands and cosmetics. However, it was not until she moved to Bali in 2017 that the realization dawned on her, that she was never taught to look at the ingredients of hair- and skin-care products. Notably, no one taught her that some of those ingredients can bring harm to us and the environment in the long term. Pignault started researching natural cosmetics and realized that the existing market did not appeal to the consumer she represented; someone who craves femininity, luxury, and high quality in products. She decided to create her own brand, Mademoiselle Kelapa, to appeal to people like herself and create a new demographic of natural cosmetics consumers. Further, her goal was to educate this new demographic about the wonders of natural cosmetics.

@mademoiselle_kelapa

It was Bali’s local flowers, oils, and plants that truly inspired the idea of Mademoiselle Kelapa. The twenty-eight-year-old French founder fell in love with the island and its relationship with nature. Her enamourment with the island was so great that Pignault wanted to share the feelings and scents of Bali with her consumers. That, combined with her new found love for natural cosmetics, led to the creation of her brand. “I knew exactly what I wanted in terms of fragrances (feminine, flowery, tropical) and textures (light, soft) so I immediately started with this objective”. However, likewise proud of her heritage, the founder wanted to represent the French side of things through her packaging, designing it to be feminine and elegant. This did not stop her from pursuing a sustainable route. The products are sold in glass bottles with aluminium pots. The name itself comes from the French word for miss and the Indonesian word for coconut.

“Honestly sustainability to me is a lifestyle. It simply means to respect the world by living a simple life with local resources in terms of everything: food, clothes, cosmetics, people…”

Mademoiselle Kelapa’s mission is to promote a healthy and natural way of taking care of yourself, from skin to hair. They aim to bring the feelings of glamour and sophistication to natural cosmetics, which is otherwise often associated with the word rustic. Above all, Pauline Pignault wants “to respect the body, the customers, the people [she] works with, the earth, [and] the world in general”. That is why the brand’s products do not use any harmful chemicals or synthetic perfumes. She also dreams to help more people by offering products that combat other specific skin problems. She is interested in using plant-derived active ingredients to create a range of products that focus on acne and eczema, among other things. The founder also openly shares details of her lifestyle on her social media and talks about “the values [she] wants to embody with [her] brand. [She] loves to uplift other women and to share tips [with them] on how to create a natural and healthy lifestyle”.

@mademoiselle_kelapa

The woman behind Mademoiselle Kelapa encourages young people to pursue their dreams of starting their own label, whether in the natural cosmetics industry or otherwise. The process is never the same, so there is no blueprint of how to start your own successful business, but Pignault insists that you learn and grow from your mistakes: “Don’t be scared, follow your heart, intuition, always be careful, but don’t fear failure because there is always learning that comes out of any experience.” She does, however, advise people to identify what it is they are truly passionate about and then to research all the available information on the topic. You should be fully informed and prepared when you begin your entrepreneurial journey. Lastly, do not start a business for the profit, start it for the passion. The world needs “to stop running after profit but instead needs to choose to make good products with good people and respect workers [and the environment].