Helge has always been fascinated by jewellery and the aura it gives people. This week we celebrate Staiy’s newest partnering brand by sharing with our community an exclusive interview with the talented German founder.
STAIY EDIT: How did your personal background lead to the creation of your own brand?
HELGE MAREN HAUPTMANN: I remember as a little girl admiring all the women who adorned themselves with rings or expressive necklaces. This charisma, the self-confidence that emanated from them… that had an almost magical fascination for me. At some point I started making my own jewellery and it was all decided for me. I then did some internships in goldsmiths and finally studied jewellery design in Pforzheim. After that, I was employed for ten years by some exciting and big jewellery companies, last as Head of Design. Maren Jewellery is my way of finally following my heart.
For many years I have been privately involved with vegan lifestyle, sustainability but also luxury jewellery and I have always wondered how to combine it all. Until I just started doing it. Maren, that’s me. It seemed only right to use my name, as this project combines so much of me, my interests and passions”.
STAIY EDIT: What do you think are the main missions and values of Maren Jewellery?
HELGE MAREN HAUPTMANN: With Maren Jewellery I design luxury jewellery in the awareness that everyone depends on a healthy environment. I want to show that making sustainable jewellery is possible and inspire us to work together on a sustainable, conscious consumer behaviour. I believe that everyone is able to make a positive contribution.
Every piece of the collection is made using 18 carat recycled gold, recycled 925 sterling silver, and set with lab grown diamonds. The packaging is also made of 100% recyclable paper, printed and embossed in an environmentally friendly way. In addition, we try to handcraft our jewellery, focusing on timeless design with clear lines, so that all pieces can accompany their wearers for a lifetime.