Bushra Burge is a creative director, consultant, and entrepreneur who has her own innovation studio. She has an extensive academic background with a BSc in Biochemistry, a BA in Fashion and an MA in Applied Imagination. Following on from her education, Bushra is a visiting lecturer, speaker, international artist, and of course, a consultant. Back in 2017, Bushra started her studio after having worked in several Virtual Reality (VR) and research and development projects in the tech and fashion industries, and gaining insight from collaborations with other engineers, fashion designers, and photographers.
Bushra’s studio follows a circular economy design methodology and focuses on telling stories incorporating user-centered design while integrating the newest technologies. She describes one of her innovative projects called ‘Ghostnet’: “This project was about creating sustainable, wearable technology, and making a statement on plastic pollution. The garments used VR and haptics embedded into a couture garment made of organic cotton and seaweed fabric, using sustainable, digital printing which requires less water. The name ‘Ghostnet’ refers to abandoned fishing nets which take more than one hundred years to decompose, drifting in the oceans for months, endangering marine wildlife.”