As such a collaboration was very new to everyone, patience, cooperation and communication were required to bring the project into life, which they succeeded to do perfectly. Mira Lou insists, “With a fast fashion and mass producing brand all that wouldn’t have been possible as we didn’t focus entirely on the commercial side of the project, but rather on what we wanted to create from our hearts.” The process was a bit tricky though, as to respect the concept of handcrafting while still being able to reproduce Mira Lou’s very meticulous designs on the jewellery pieces. However, with the help of a skilled technician, they got 3D printed wax, which served to mold and create the jewellery pieces.
It is then no surprise that this brand collaboration is intrinsically centered around connection; firstly in regards to the connection between the artist and the brand, which resulted in a powerful artistic fusion, and secondly in regards to what people needed in the context of covid 19, as most of them experienced deep isolation and distanciation. For these reasons, the project consists of “a sustainable and ethical capsule collection around the physical body and our senses”. By merging talents to create a new form of art, they hope people can see the emotional dimension and the authenticity enlightened in each piece. Even so their symbols are open to interpretation, Mira Lou has shared with Staiy the intended meaning behind each piece.
For example, “the open eye symbolises a state of mindfulness”, a “reminder to stay conscious and aware of yourself and the environment”. The hands evoke the willingness to connect and to care for others, “a feeling of support and understanding, closeness and intimacy”. The face design embraces an open mind and readiness for new experiences, while the split face (a whole face separated in two halves) is meant to be for two people, each wearing a half, thus inspiriting a bond between them, strengthening a relationship, as if they were wholesome together, completing each other. Last but not least, the lips portray an “intimate, physical relationship”, embodying a passionate kiss, shaped like horizontal hearts, melting and colluding together.