Founded by designer Kate Pinkstone, Shio is a sustainable fashion label, store and studio in Neukölln, Berlin. Literally at the core of the word “fashion”, Shio is a metaphor which embodies the ultimate aim of the brand as for those people who do not want to work in the industry, but who are oriented to a purer, closer vision of fashion. Pinkstone is in fact concerned with the current industry challenges, such as pollution and fair wages, therefore she decided to promote an ethical supply chain by developing her own in-store studio in the heart of Berlin.
The benefit of having an in-store studio allows Pinkstone to tailor and customize each piece for every specific customer, while being able to control over the production process and reduce the number of items produced, as well as textile and wastes. Shio is inspired by mother nature; the colour palette resembles earthy tones, deep blues and grass greens create mature shades. Every garment is a memory from Pinkstone’s travels all over the world, from Moroccan clays and Sahara’s sand, to olive trees in the Greek islands and crystal blue water in Croatia.