Today, Bathia’s work centres around sustainability, particularly social sustainability, sharing the stories and dreams of gifted artisans from around the globe. Aside from photography, his creative soul also explores the world of fashion. His love for design, however, arose in a rather unexpected way. He says that in his earlier days, fashion was never an option for him as he always saw it as an evil and “glamorised” industry. It was not until he encountered the growing world of sustainable fashion, from both environmental and social perspectives, that his opinion began to change. Bathia emphasizes the importance of telling stories compliantly and directly from the people behind the scenes in the fashion industry.
Yearning for more creative freedom, Bathia now owns his own visual production company, There are three main branches in his company. The first is where he connects artisans across India, building a network between major companies and artisans working in different areas, predominantly with organic cotton and natural dying. This is a way of showing people where the products they buy really come from and who made them, encouraging a more conscious way of consuming. The second branch is lookbooks; diverging from the stereotypical fashion model, Bathia works with models that are representative of society’s cultural and ethnic diversity. In his third branch, Bathia connects local artisans with hotel companies to support the artisans by purchasing and showcasing their art. Additionally, this provides guests with an authentic experience by bringing them closer to the local craftsmanship.