What was your impact till now and are artists happy to contribute to this cause?
To date, Project Indigo has contributed to forest conservation by offsetting over 80 tonnes of CO2, by donating proceeds earned from music and events.
Most of the artists we have worked with are happy to donate 100% of their proceeds to our cause. Before we release music we usually ask them what percentage of their stream revenues they are willing to donate, and so far the vast majority decided to devote their entire share to the cause. The same applies to events and podcasts.
What is your experience in the music business and what pushes you forward?
As a small label, earning money through music releases is relatively difficult as streaming yields minimal returns. Although streaming has commoditised the monetisation of music, platforms like Bandcamp are of more value to smaller labels and musicians, as fans are able to directly support their ideas by purchasing individual tracks or full-length albums. The most optimal method of raising money for our cause is nonetheless through events.
Nowadays, anyone with a laptop and an internet connection can become a musician or create a label. Music can reach millions of listeners at almost no cost, and this has fostered a huge wave of new talent to enter the music scene. We are excited to capture more of this upcoming talent in the future and spread our mission while growing to reach a broader audience.