The brand’s name has intriguing origins. On its own, “opera” means “masterpiece” whilst “opera lirica” is the name given to music from Parma, a Romanesque city in Northern Italy. “Campi” translates to lands, or landscapes. Seeking a harmonious combination of these two words, the name first chosen was “Opera dei Campi” to describe how land, or nature, can be a source of inspiration for everything. Wanting more simplicity, “dei” was removed to create Opera Campi, reflecting the brand’s ability to create masterpieces from Italy’s natural resources.
Unlike many brands rooted in creative industries, Opera Campi was not inspired by muses or other brands. On the contrary, they forged their own identity with a main goal of creating something different from what already exists in the sustainability market. “We create our own hemp fabric sourced from the most premium Cannabis sativa plants in Europe. Developing it takes a lot of dedicated, continuous research,” says Alberto Ziveri, the founder of the Italian brand.
At Opera Campi, they love to design garments with fabrics that were created for different purposes. Whilst they experiment with new natural sources, the brand endeavors to use recycled or regenerated fibers for its garments. This reduces water consumption and eliminates the presence of chemicals and pesticides in their fabrics. It also adopts a “cradle to cradle” approach to designing its clothes, where human design systems aim to mimic processes found in nature with the goal of safeguarding natural ecosystems.