Berlin is a city that inspires and encourages you to pursue your dreams. In fact, Jeen is working on a new project: recycling bed sheets from hotels. The idea is to turn bed sheets into robes, Kimonos to be specific, which speaks to the festival world because it’s a trendy item of clothing that you can throw on. The concept is to have blank sheets and print or dye on them. Jeen argues, “I think many people have this idea of consumerism and partying in a wasteful way, but actually we can still have fun, and we can still do it in a very conscious way. Glitter feeds into that, and having fun, colorful robes that we can put on like costumes to wear at home or festivals are all part of this idea of having fun being playful. Not being a detriment to the planet.”
When asked what is her basis of sustainability and the resources to reduce pollution, Jeen answered that the most important thing is education. In her case, it is about educating her customers about how bad traditional glitters are or talking about alternatives to fast fashion. Of course, being sustainable is more expensive, so it is essential to sensitize people to think about what they are buying to raise awareness. For instance, her kimono idea is to create something from what already exists. “So we don’t want to create anything new. We don’t want to use any virgin material. We’re trying to use just what is already in the world because there is so much material out there that is just going to waste, so let’s turn that into something beautiful that we can use!”, Jeen explains.