Thirsty for once-in-a-lifetime experiences and fascinated by bright colors, French designer Jena Bautmans places her life mantra at the heart of her brand, Jenah St. As each piece is created with extreme attention to detail and a simple uniqueness, it embodies an interesting puzzle, for a final dynamic yet harmonic picture.
“Fashion should be more than a medium to express oneself. What do I stand for by wearing the piece I wear? Pleasure, aesthetics and consciousness should – and can – always go hand in hand”, affirms Bautman.
Jenah St. is the result itself of Bautman’s personal evolution. In fact, as she was traveling all over the world, she finally found her true calling in Tuscany, where she started to collaborate with an Italian atelier.
This decision opened up her eyes and made her take the final step in her research process to launch the brand.