Respect for nature and for people
Sendo makes the first effort to achieve its mission at the very first step of the production.
Its product lines, such as “All Care” and “Hair Care”, contain a high percentage of naturally-derived and organic ingredients. Their formulas are vegan and never tested on animals, as certified by their joining of Peta’s association Cruelty Free and Vegan Program.
Silicones, which are non-biodegradable substances, as well as petrolatum and mineral oils are avoided in the production.
To combat the indiscriminate spread of palm oil, being aware of its endangering effect on rainforests, Sendo has agreed to respect the RSPO standard for vegetable oils.
Sendo’s efforts are not directed towards nature only. Its respect for people is evident both from the formulations of their products, always attentive towards the well-being of the person, and from its collaborations. In fact, the company is developing projects together with K-LAB, an association of the Third Sector that deals with physical disabilities and social frailties. This engagement is not just charity: Sendo and K-Lab combine skills and creativity to give life to new products. That’s the case of the Travel Kit All Care and the Agenda, all items developed with the help of people that proved how fragilities can be turned into strengths.
Biotechnology for nature
One of the most relevant elements of Sendo’s production is without any doubt its use of biotechnology. Through laboratorial processes, active ingredients are extracted from the plants and replicated in the laboratory: this prevents the need for intensive farming, which increases emissions and exploits the soil. Together with biotechnologies, Sendo uses prebiotic active ingredients: these are organic substances that stimulate the growth of good bacteria, such as the microbiota, that keep the skin healthy.