Regarding her particularity as a designer, she tries to do most of the actual making herself. By personalizing her work in every step of the production, she authentically connects with her customers. She applies the artisan method, which means “each piece is individual, slightly different from another”, the waste metal is recycled and the usage of chemicals and energy is limited. As it turns out, she had already explored less traditional designs for which the materials did not agree with her skin. For this very reason, she only uses noble materials or recycled metals in her work to protect her skin as well as the environment.
Other extremely important aspects of the brand are wearability and tactility. Yulia Stepanel’s goal is to make customers feel as if her jewellery is part of their body, like an ear or a finger. She expresses, “I use flowing lines that allow the jewellery pieces almost melt and mould into your body, become part of you – as they are there to stand for who you are; like your eyebrows or your bones which you ‘wear’ without noticing, but they are there to define your posture, your face, and essentially your being.” It is also a form of connection between the designer and her customers as to feel the human hand that is behind the creation of every piece. Moreover, the biggest challenges she encountered at the beginning were actually standing out from other designers by cultivating her authentic style and sticking to it, and finding reliable suppliers who shared the same “ethos of sustainability” as her. As a main life advice, she reflects, “try not to compare yourself to others”, and insists that we should never fall into trends if it means losing ourselves and our integrity.