Never before this year was the Fashion Industry so wildly called into question for the unsustainability of its production methods, the pollution this sector causes, and the social disparities it generates.
As external viewers, the fashion industry was always synonymous with creative thinking, innovation, and beauty. Today, we know this to only be an element of a greater, less candid, picture.
In our Sustainability Evaluation, we frame the most challenging demands to a sustainable fashion industry under 5 Pillars: Water, Air, Materials, Working Conditions and Supply Chain.
Water is a key resource. However, its value and centrality are too often overlooked. According to Kristian Hardiman, one of our Webinar guests and Head of Ratings at Good On You, the fundamental issue with sustainable water management is one: what gets to be seen, and what does not. In fact, there is a huge disconnection in the very localised impacts of water scarcity and water pollution, compared to what we as consumers tend to see in the finished product, or experience on a daily basis. To Kristian, water is a ‘sophisticated issue’: while the steps of a piece of clothing supply chain run on a ‘global’ scale, the environmental consequences of its production are highly ‘local’ both to the people and the environment.