Reading Time: 5 minutes

STAIY COSMETICS: DO GOOD, LOOK GREAT

beautyindependent.com

December, 4th 2020

That picture-perfect, radiant complexion! Who wouldn’t want that? As we all know, beautiful skin comes both from within and from the products you use. For the latter, Staiy’s got you covered! The launch of Staiy Cosmetics offers simple and sustainable products to help you glow whilst doing your bit for the planet.

Words By Srishti Narang

Have you ever wondered where all the creams you apply on your face come from? All the foundations, eye-shadows and highlighters? Recent studies have shown that most mass-produced make-up products contain synthetic ingredients that are extremely harmful to one’s skin and the planet, both short-term and in the long-term.

At Staiy, we believe that the citizens of the world deserve the option of eco-conscious and organic cosmetic products that they can use without worrying about their skin. Reading this, you may ask yourself, how does one know whether their products are genuinely sustainable?

Photo by Karolina Grabowska from Pexels

Say hello to Staiy’s Cosmetic Survey! The Cosmetic Survey is used by us to evaluate to what degree skin or hair care products are sustainable, and whether they comply with Staiy’s rigorous sustainability standards. The survey consists of 169 detailed questions related to Staiy’s five sustainability pillars: air, water, materials, working conditions and supply chain. 

Let’s take a closer look into how Staiy evaluates brands against its sustainability criteria:

WATER

Toxic discharges are frequent in the production of textiles, especially in the dyeing phase where chemicals are released into nearby streams, affecting entire ecosystems both locally and further downstream. Sustainable brands choose producers that monitor their water consumption, that reuse water where possible, and opt for waterless, non-toxic solutions when possible.
These brands are also required to maintain high standards of water hygiene and collaborate on initiatives within the supply chain regarding water consumption and the impact of the final products on water.

AIR

At Staiy, we investigate each brand’s efforts in lowering their emissions. From local production to the implementation of renewable energy, brands scoring highly under the Air Pillar have significantly reduced carbon footprints compared to the average producer.

MATERIALS

Materials play a significant role in the Brands Evaluation, as ultimately, it is the material that ends up on our skin. Every brand is required to provide proof of eco-friendly packaging and certification establishing the use of sustainable palm oil, if applicable. Additionally, they must inform us on the proportions of upcycled, recycled, and plant-based materials used, as well as the amount of petrochemicals used in the product, if applicable.

WORKING CONDITIONS

Staiy ensures that the brands they have on board are commited to human rights, specifically looking at the abolition of child labour, zero tolerance towards gender-based violence and harassment and diversity in employment. Furthermore, transparency plays a key role in this pillar. Brands must provide information on whether products containing ingredients such as cocoa, argan oil and shea butter have been responsibly sourced and harvested.

SUPPLY CHAIN

As a consumer at the other end of the chain, it is less likely that we think about the conditions under which our products are made. When it comes to the supply chain, Staiy looks at whether the suppliers are working in favorable conditions. This includes the implementation of health and safety policies such as maintaining clean environments, ensuring proper attire for employees, ensuring the correct use of chemicals, and whether initiatives have been taken to minimize water usage and use renewable energy.