First of all, in order to grasp what Staiy truly fights for and which basically reflects its utility as a whole, let us share with you our mission. As suggested in our code of ethics, Staiy’s mission is to accelerate the transition towards a sustainable and more responsible consumption model while educating on the topic and increasing awareness. As you can guess, Staiy takes the position of a sustainable fashion catalyst and educator, committed to protect the planet and its people in the most holistic, respectful and synergistic way possible. Our mission entails an environmental and social engagement, highlighted in our emblematic statement and message Sustainability is the new normal. Therefore, our strategy, vision and values are all serving the ultimate purpose of contributing to the foundation of an inclusive community adopting a sustainable lifestyle and culture.
Second of all, for us to be able to rightfully fulfill our mission, we at Staiy draw a clear vision that directs us through our entire journey. As mentioned in our code of ethics, Staiy presents its own, most authentic interpretation of sustainability, striving to redefine the societal opinion of modern consumption and to become a more conscious collectivity. Our main approach suggests an intrinsic sustainability at every step of the supply chain, in the production and consumption cycle. Underlining examples of such an approach include ethical production, manufacturing and distribution, respect and justice for workers and employees, as well as valuing the uniqueness and intemporality of every piece created with consideration for their fascinating story. This way, unlike common misconceptions that simply present sustainability as a cool trend, we attempt to redefine it as a holistic lifestyle that aims to benefit and include everyone, to build a better future.