Natyoural believes that sustainability is a concept that dates back centuries and exists in every culture “because man’s desire to live in peace and harmony with nature is engraved in his DNA”. All Natyoural garments are made entirely in Italy from recyclable, biodegradable natural fibres, with raw materials certified to protect both environmental and human health.
Casalini believes in “continuous research between tradition and innovation,” as well as transparency and accountability. Which is why all Natyoural garments proudly carry RFID technology, guaranteeing the traceability of “the complete production process.” All of this ensures that their garments are of the highest quality and will last for years to come. Beyond that, Natyoural makes sure that their pieces are produced with respect for the workers whilst promoting the local community know-how.
The production and packaging of the garments are also sustainable. Natyoural uses renewable energy in the production process while also reducing its packaging to a minimum. The brand makes great use of bioplastic bags. These bags are “obtained from the maceration of sugar cane waste”, a process which instead of producing CO₂, absorbs it. The rate of CO₂ absorption through bioplastic is five times the rate of CO₂ production from petroleum derived plastic.