Since the beginning of time, women have been objectified and judged for what they wear, especially in the workplace. Throughout history, the majority of professional environments have been mostly occupied by men. It is only much later that women broke through this previously inaccessible space, transforming the workplace.
Staiy was in conversation with Cherida Patterson, the founder of CHERIDA, who set up the brand back in 2018 to empower women in the corporate world. Cherida takes us through her cathartic exploration of combining confidence and power with style and quality in her ethically produced business wear.
What’s the story behind your brand ?
It was back when I was living and working in Dubai and couldn’t find a power suit that really fit my personality, or had any style for that matter. So I decided to go back to London and follow my passion of empowering women through tailored suits with quality designs. After returning to London, I had to learn everything about the fashion industry, about finding the perfect suppliers and factories. It was in this process that I realized how inhumane and unethical the fashion system is, which led me to combine my passion for both fashion and sustainability. I sourced all my materials locally from the UK and started to do more ‘made-to-order’ pieces for customers. I think it’s very important for me and the brand that we use materials that are responsibly sourced, supporting local suppliers and businesses.