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Starting your day with a powerful yet simple beauty routine is what rising and shining is all about. This article serves as a sustainability guide to make this ritual healthier for you and the planet.

Words By Sophie Badaoui


How many times have we felt that the way we do our morning beauty routine can determine the whole course of our day? Indeed, starting your day right with a fresh face is the ultimate sign for productivity and confidence. This might just be a psychological effect, but at Staiy, we do believe in the power of a good morning beauty routine, and when we say good, we mean sustainable and healthy. 

After all, the evidence is clear : the choices we make on a daily basis contribute to our environmental footprint, even the ones related to our everyday beauty routine. Making positive changes can influence those around us and encourage us to incorporate more sustainable practices into our daily life. You might have heard this a thousand times in all these big leader figures’ inspirational speeches, but seriously: small changes are the first steps to create a big impact.

Speaking of which, here are five tips to make your daily beauty routine more sustainable:

1) Choose Reusable Makeup Remover Pads

This is an extremely easy small change you could make, switching to reusable zero-waste makeup remover pads. Most people don’t think about the impact conventional cotton pads have on the environment every time they use them. If you are interested in leading a more sustainable lifestyle, you might already know this. Conventional cotton production causes pollution, threatens wildlife as well as our ecosystem. Therefore, it is best to use reusable cotton pads to minimize that impact, and save you money! The maintenance is easy: simply give your pads a quick wash with warm water and natural soap, and you can reuse them already! Your wallet will thank you, but your planet will thank you more!

2) Choose Brands That Use Recyclable Packaging

If you think the packaging of your beauty products are completely harmless, think again. The beauty industry creates 120 billion units of packaging per year. More than 8 million tons of plastic are dumped in the seas and oceans every year with packaging accounting for 40% of plastic usage. According to the UK’s Environmental Investigations Agency (EIA), if we keep living and consuming as we do, there will be more plastic than fish in the oceans by 2050. Now, visualize yourself on vacation in 2050. You decided to get away from the pollution of the city, and there you are, swimming in plastic soup (a term that refers to plastic waste in the ocean, coined by Captain Charles Moore). Choosing brands that use recyclable or biodegradable packaging is therefore crucial to preserve our ecosystems and health.

3) Support Sustainable Brands With Strong Values

If you can stalk your crush on instagram, you might as well stalk brands and look for their sustainability values and principles, such as using organic ingredients, being free from parabens, sodium lauryl sulfate, phthalates, chemicals, fillers, minerals oils and petroleum, being cruelty free, and sourcing raw materials from responsable producers, that are as local as possible.

4) Try Homemade Face Masks

Most of the time, the facemasks we buy at Sephora or elsewhere are not so eco-friendly. Making your own facemask at home with natural organic ingredients can be a lot of fun and is often better for your skin. You can personalize it to match your skin needs and choose fruits, flowers, veggies, and more. These ingredients usually contain powerful antioxidants that increase skin elasticity, improve blood circulation, soften skin texture, and provide an overall healthy glow to your face.

5) Don’t Leave The Water Running

Whether it’s a matter of convenience or habit, we often tend to waste a lot of water when doing our beauty routine. Some of us leave the water running when washing their face, others do it during the whole process of their routine, in case they spontaneously need to clean a tool or fix their makeup. If we do it daily, that’s a lot of water waste. Turning off the water tap when you don’t really need water can help preserve its consumption and consequently, our ecosystem. You can also wash your face with a damp microfiber washcloth, and try to stick to cold water to save energy.

Some of those tips are easier to apply than others. Even if you can’t commit to all of them, choosing one or two and sticking to them is still better than doing nothing at all. Now let’s end this article with a fun fact: according to WWF, the newly coined term “Cleanical”, a combination of clean and clinical, will be popular in 2022. Thanks to the Clean Beauty Movement, Cleanical targets consumers that are looking for healthy, safe and highly effective beauty products, with a low environmental impact.