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NOVE – SUSTAINABLE FASHION FOR BEFORE, DURING AND AFTER BIRTH

Ama Top Midnight Blue by Nove

Staiy welcomes Nove, a Berlin-based womenswear brand designing modern, elegant garments. It’s a label meant to be worn at any point in your life.

Words By Jen McDonald

12/04/2021

@novethelabel

Meet Nove 

What do women want? Modern, elegant, and effortless style is what they want. Staiy welcomes Nove, a brand responsible for the revolution of womenswear. Janina Waschkowski, a mother of two, founded the brand in 2019.

During both of her pregnancies, Waschkowski could not find what she wanted – high-quality, sustainable maternity wear that did not compromise her style. It was at this defining moment that Nove was born.

All garments are designed in the heart of Berlin and sustainably produced in Europe. The brand’s mission is to create a modern wardrobe for women that is wearable at every stage of their life – That is their secret weapon!

Mothers To Be

Having a baby is one of the most precious things in life but you also shouldn’t have to sacrifice your style for your bump. After all, for nine months, you will be deprived of daily pleasures such as your favourite food or a glass of wine, so why would you want to give up on your personal style too? That is why the concept of having a wardrobe that is wearable at every stage of your life is so appealing. Throughout pregnancy, mothers-to-be deal with tiredness, aches, pain and of course, serious changes to their bodies. As their belly grows and expands, their wardrobe does not have to. As a newly pregnant woman, wouldn’t it be great to find clothing that means you do not need to completely reinvent your closet for the next nine months? This is where Nove can help!

This Berlin-based brand creates sustainable ready-to-wear clothing for expecting women who still want to look elegant with an edge. The brand stands by its ethos as they are genuinely sustainable, timelessness and feminine. They only use the best natural fabrics such as organic cotton, linen, and cruelty-free peace silk, which make it comfortable to wear all day long. The label’s universally flattering silhouettes and soft fabrics make it the go-to brand for mums to be. Moreover, Nove cares for the earth as much as they care for you and your bump. As a matter of fact, their garments are designed to fit all body types, as they are adjustable to your mood and figure. Whatever style you’re drawn to, rest assured you can highlight your bump during pregnancy or as you prefer, discreetly cover it up. 

Ama Top Midnight Blue by Nove

Nënë Skirt Midnight Blue by Nove

Wardrobe

Essentials 

A closet built on a streamlined selection of items making your day-to-day dressing easier for you with or without your bump. The solution is to always have carefully curated pieces in your existing wardrobe. The more basics you own the better your chances are of mixing and matching items. Every woman needs those go-to wardrobe essentials such as the black blazer, the crisp white blouse, or your favourite midi dress. These pieces will go a long way over your nine months and beyond.

Here are just some of Staiy’s favourite pieces. The Ane Blazer Black’ is an essential item that you don’t want to miss out on. Its two-collar feature makes it perfect to wear with or without a bump. We love the Nove’s Mae Dress Light Black’ for its smart and practical design. You see, not only is it comfortable, elegant and chic, it actually has three hidden press buttons which make it easier to open for breastfeeding. Another one of Nove’s pieces we are in awe of is the Mata Blouse Crisp White’. This shirt is made from the finest Italian organic cotton and will make you look amazing, even after all those restless nights.

Beyond Maternity

When the baby arrives, many of us ditch our maternity clothes because they no longer fit. Instead of turning to fast fashion brands, the key is to make sustainable choices. Why not step up your game and invest in essential clothing that never goes out of fashion? Choose pieces that will add a touch of sophistication to your everyday wear. Nove’s garments are versatile, stylish, and can give you that flawless look you’re searching for. 

Nove is likely to become your favorite brand that you will literally wear everywhere; to run out to get groceries, pick up the kids from school or go out for dinner, its garments are timeless and fit every purpose. More than that, they are all valuable, must haves in your wardrobe. So once again, what do women want? The answer is simple: Nove.

“I founded Nove to give women the wardrobe to feel and look how they want everyday — timeless and beautiful.”

Janina Waschkowski

Whether you are rocking that baby bump or trying to put together a classical outfit, Nove can provide you with the perfect outfit. Shop the look at
staiy.com

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