In most of the world, the Black Friday discount frenzy marks the beginning of the holiday shopping season. It is usually signified by doorbuster bargains, congested malls, and remaining glued to your computer to avoid missing out on online-only flash specials. Black Friday was initially started in the United States of America, marking the day after Thanksgiving. Nowadays, it is no longer one day but usually spans weeks, if not the whole month of November. Furthermore, although it was tied to the American national holiday, it has spread across the world like wildfire and is now a staple in most countries. But why is it so? The primary reason for this is an increase in mass consumerism, a phenomenon that has become more prevalent in the past few decades. The allure of a big discount for a limited time period often forces consumers to spend more than they normally would, even if they do not realise it.