In the fashion industry, colour is a catalyst for sales success; it is the first thing that customers notice about a garment. Today, 90% of our clothing is coloured synthetically, which necessitates enormous amounts of water and, in some cases, harmful chemicals in the manufacturing process. Due to inefficient dyeing and finishing procedures, approximately 200,000 tons of dyes (worth $1 billion) are lost to wastewater, including toxic chemicals, heavy metals, microfibres, and mordants (chemicals used to fuse dyes with cloth). This means that existing dyeing processes squander resources and money while also releasing hazardous chemicals into waters. Cotton, on the other hand, necessitates a large amount of water because it retains just 75% of the colour, necessitating multiple dyeing processes. Synthetic fibres retain 99% of the dyeing process, although they may include harmful chemicals.
Here are some sustainable solutions that not only provide a good alternative to synthetic dye in terms of colour and texture, but also lead to less hazardous chemicals getting into the water system.