THE POWER CASUAL SHIRT BY NEEM LONDON

The London-based lifestyle brand Neem was founded in 2021 by Nick Reed, former buying and brand director for Charles Tyrwhitt and Moss Bros, with a focus on sustainability and, in particular, carbon neutrality. Its flagship product is men’s shirts.

The brand took its name from the beautiful Neem tree in India, which Reed considers “an ancient cure for a modern world”. He proposes to heal the world of fast fashion through garments made ethically and with care, paying attention to each stage of the supply chain and ensuring transparency and a strong commitment to social and environmental sustainability. Neem shirts are quality and durable. And, once they no longer serve you, you can return them so that the fabric can be recycled.

Also, you can forget about polluting synthetic fibers. At Neem, they use recycled cotton and biodegradable ZQ Merino wool to manufacture modern, transitional, versatile clothing for men. With the environment always in mind, Reed aims to educate his clients and grow a community of conscious men.

And, as he says, for that it is not necessary to give up style. His brand offers shirts that are made to fit well, complement your body and feel comfortable against the skin. Without having to sacrifice comfort, you can be sure that you will never be underdressed and that you can wear a smart and casual look in your daily life. 

At Neem, they call it Power Casual. It is all about sustainable menswear that adapts to your lifestyle and allows you to always look good no matter what the day brings. Today we bring you some examples.