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THE POWER CASUAL SHIRT BY NEEM LONDON

Founder Nick Reed defines Neem as a “obsessively sustainable and forever stylish” menswear brand. With an elegant, modern and very versatile cut, this British brand´s shirts help you look good and take care of the planet.

Words By José M. Sainz-Maza del Olmo

13/04/2022

The London-based lifestyle brand Neem was founded in 2021 by Nick Reed, former buying and brand director for Charles Tyrwhitt and Moss Bros, with a focus on sustainability and, in particular, carbon neutrality. Its flagship product is men’s shirts.

The brand took its name from the beautiful Neem tree in India, which Reed considers “an ancient cure for a modern world”. He proposes to heal the world of fast fashion through garments made ethically and with care, paying attention to each stage of the supply chain and ensuring transparency and a strong commitment to social and environmental sustainability. Neem shirts are quality and durable. And, once they no longer serve you, you can return them so that the fabric can be recycled.

Also, you can forget about polluting synthetic fibers. At Neem, they use recycled cotton and biodegradable ZQ Merino wool to manufacture modern, transitional, versatile clothing for men. With the environment always in mind, Reed aims to educate his clients and grow a community of conscious men.

And, as he says, for that it is not necessary to give up style. His brand offers shirts that are made to fit well, complement your body and feel comfortable against the skin. Without having to sacrifice comfort, you can be sure that you will never be underdressed and that you can wear a smart and casual look in your daily life. 

At Neem, they call it Power Casual. It is all about sustainable menswear that adapts to your lifestyle and allows you to always look good no matter what the day brings. Today we bring you some examples.

Recycled Italian Navy Flannel Over Shirt

This modern navy blue flannel shirt with 4 pockets and cutaway collar is made in Italy from 50% recycled cotton. You can wear it as a lightweight jacket or just as an additional layer when the days turn cooler.

Recycled Sky Dobby Cut Away Shirt

The Neem signature piece—a new power casual shirt in sky blue, has a soft cutaway collar, dobby stripes and is made in Europe from recycled cotton, which emits 40% less greenhouse gases than a standard shirt.

Recycled Italian White Cut Away Shirt

This white recycled cotton cutaway collar shirt made in Italy is elegant and versatile. You can wear it at work or at a dinner with friends in a trendy restaurant—comfort and style are guaranteed.

Recycled Italian White Popover Shirt

A soft, comfortable, smart-casual men’s popover white shirt that can easily be styled with a dark blazer or dressed down in a louche way. The possibilities are endless when you wear such quality, modern clothing.

Recycled Italian Sky Horizontal Popover Shirt

This shirt is as stylish loose on the beach as it is at a city café paired with a blazer. Woven in Italy from recycled organic cotton, this is an exclusive product made to be comfortable and last for many years.