Staiy, So Just Shop & the Mission
Holidays such as the International Day of Rural Women were born from the need to educate the public, initiate political interest and resource mobilisation, as well as to celebrate and strengthen humanitarian achievements. At Staiy, this is exactly what we do. We uplift voices, champion issues that matter, educate consumers on these issues and promote ways in which we can all do better.
In order to spotlight brands who share this philosophy and vision, one of Staiy’s newest partners, SO JUST SHOP, has created a brand that encourages economic empowerment and helps the very women this holiday is meant to serve. SO JUST SHOP is a brand with a carefully curated collection of ethically sourced accessories and homeware, handcrafted by female artisans from some of the most vulnerable communities in the world. SO JUST SHOP ensures each purchase positively impacts the lives of the artisans and their communities.
Their mission is to raise 250,000 women and their families out of abject poverty by ensuring that ethical and sustainable products are accessible to all. They do this by working with small-scale artisan groups, providing them with the proper materials, funds and training for each piece or collection. SO JUST SHOP strives to work with co-operatives in marginalized communities and empower women who have lived through extreme poverty, disabled women, ex-sex workers, refugees, women viewed as outcasts by society, and survivors of domestic abuse and trafficking. Up to 80% of each sale goes directly towards the artisan groups and co-ops with the aim of providing these women and their families with basic education, childcare, and safe and legal employment that pays them a fair living wage.