Regarding sustainable fashion, Roser sees it as an inevitable process, as modern fast fashion is slowly destroying the planet, and consequently, the human race. She sets up the right example as her brand uses organic, biodegradable fabrics exclusively and produces locally, making sure that their impact on the planet is low and that the respect for garment workers is met. Plus, in terms of shipping and packaging, the brand attempts to reduce the use of plastic as much as possible, opting for carton boxes instead. However, she admits that finding organic, high quality fabrics that met her budget and her choices in quantities and color has been the biggest challenge she had to deal with so far. For this very reason, she advises young designers and founders to invest their time in finding good, reliable suppliers.
To Roser, sustainability is simply “doing the right thing”, so even if it requires more research and the shift to higher production costs, it is all worth it. She is well aware that unfortunately, not every label is as genuine as hers. The designer highlights the unbearable, greenwashing trend and the many actors taking advantage of sustainable fashion for self-interests, such as “yarn mills or textile factories […]” and of course, fast fashion brands. Concerning modern luxury in the industry, Roser believes in the tremendous challenge luxury brands are facing in adapting their identity to the new consumer’s mind: indeed, people are becoming more aware and conscious when it comes to sustainability and the care for the environment and the people.