Trace Collective then shared with us the practical ways in which they are actively sustainable:
We produce our clothes only with regenerative fabrics – fabrics that are helping drive environmental regeneration by increasing soil fertility and biodiversity and carbon sequestration.
We design and shape our business model for circularity. We create fully circular and biodegradable pieces, from thread to buttons, and have set up a repairs scheme and a rental scheme, to help our community pivot towards circular consumer behaviors.
Our clothes are fully produced in Europe, from farm crop to manufacturing, and we produce on a pre-order basis in order to minimize waste.
We integrate other social businesses in our supply chain as much as possible, in order to shift as much money as possible to the impact economy. On average, 20% of each purchase goes to our social factory, which helps women at risk (particularly in the prison system) enter the workforce. Our printing partner is also a social business.
We work with an external auditor to evaluate the negative impacts of each of our pieces. We know that, on average, our clothes produce 37% less greenhouse emissions than industry standards, and use 94% less water and 12% less energy. We use these data not to pat ourselves in the back (although we try to remember to do that from time to time) but to think how we can get better.
We have no dirty secrets. We follow a radical transparency principle and disclose all our supply chain and impact data in our website.