As a vegan company, being cruelty free is very important to Beflamboyant. For them, “trade with animals, testing on animals or killing animals is [simply] unacceptable,” but the Earth as a whole is important to the company as well. They believe in our need for sustainability as the so-called “overshoot day” for Spain is approaching fast, landing on the 27th of May, 2021. “We are spending 2 Earths per year,” and something must be done, this cannot go on. Furthermore, the company cares about people. “Fashion industry is one of the industries that contribute to modern slavery, linked to labor exploitation through cheap workforce” they write, and “we don’t want to be part of it”. That is why they believe in Fair Trade and only collaborate with trusted partners. Lastly, as reducing waste is an important component of sustainability, the company works towards zero waste packaging. The company implores you to look around at the plastic in your home, “from clothes to personal hygiene products. From home accessories to kitchen tools”. That is why the brand worked so hard to achieve zero waste packaging. “Every order is a dream come true. Sneakers are packed in a recycled and recyclable cardboard box, free of plastic and labels, and come with a jute tote bag, both ready to be used and live a new life! We also include a plantable thank you card”.