Along with Staiy, three brands from our portfolio will join this project: NAE Vegan Shoes, KMANA, and AAGold. Each of these brands will provide a different perspective as they all offer different products and services. Staiy is a marketplace, while NAE Vegan Shoes, KMANA, and AAGold are able to provide a product perspective. All brands will also provide insight into other aspects, such as areas of expansion. The brands do not come up with the brief for the students, but we hope to inspire them with our stories, our triumphs, and our struggles. We are a live example of what can happen to a startup. On this note we would like to share some insight from our co-founder, CFO, and Director of the Sustainability Department, Alessandro Nora. Thanks to his personal experience we have learned the following:
- Believe in the mission. This line of work requires a lot of patience, dedication, and hard work. You have to believe in what you are working for and its potential to be able to put in the hours.
- Communicate well. A great team that is aligned with the mission and works well together can move mountains.
- Don’t give up. Keep going, persevere, and you will succeed.
“Sustainability is currently a sort of bubble- major players in the fashion industry are fast fashion giants that pollute the Earth”, says Nora. That is why it is so important to Staiy to educate and raise awareness. The global awareness of the climate crisis and the extent of pollution caused by the fashion industry has significantly increased since Staiy first launched only two years ago. We have also witnessed innovation of other industries, such as with the invention of electric cars. This thrills us at Staiy and constantly renews our belief in our mission and our drive to help people reach the goal of living a sustainable life. That is why we continue to host Webinars, IG Lives, and partner with Universities.