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Simplicitas is an eco-conscious brand designed and made in Puglia, Italy, using natural and recycled fabrics. The designs are timeless and the new SS collection 2021 reveals warm colors and neutral tones, inspired by the most beautiful deserts in the world.

Words By Vanessa Zanchi



If you’re looking to invest in new pieces that will cut your carbon footprint without compromising on style, look no further! Simplicitas shows a commitment to the environment in more ways than one, featuring a new Spring/Summer 2021 collection with timeless looks dedicated to the deserts – vitally important to the planetary ecosystem for their ability to absorb CO2 emissions and prevent water loss. From production to distribution and ethical practices, the brand takes every step to minimize environmental pollution.


Just a year ago, Antonella Pagano, an Italian designer from Puglia, launched the brand with the mission to create clothing that is truly sustainable in all its aspects, from the choice of the fabrics to the designs and packaging materials. The brand prides itself for being 100% made in Italy and only collaborates with suppliers that share the same sustainable practices and ethical values.


Following the principles of circular fashion by using regenerative and restorative production methods, Simplicitas produces its garments in limited quantities and offers a pre-order system to guarantee high quality standards and avoid unnecessary inventory. The fabrics are carefully selected and include organic cotton, tencel lyocell and recycled polyester. 

The cotton is made with natural fibers from organic farming and the production process uses a reduced amount of water. Tencel is a type of lyocell from eucalyptus trees and uses 100% recovered solvents and water. Both fabrics have no harmful chemicals and are naturally soft on the skin, resistant and breathable. Instead, the recycled polyester is made up of recycled materials such as PET bottles and polyester fabrics. As a matter of fact, its production eliminates the need for oil and generates 75% less CO2 emissions than virgin polyester.

Besides its sustainable production practices, durability is another principle the founder advocates in order to follow a true sustainable path. She aims at encouraging customers to re-evaluate the relationship they have with their clothing by creating designs that are timeless and will last over time. As she points out, “Simplicitas was born to make fashion more sustainable, without sacrificing style”. Contemporary, timeless and feminine are the best words to describe the new Spring/Summer 2021 collection. Inspired by the warm colors of the desert in neutral tones combined with black and white, each piece can be dressed up or down for every occasion.

At the heart of the collection is the Abiti blouse, inspired by the classic men’s shirt with an oversized fit and made with soft organic cotton tencel. The dresses’ names and styles are inspired by the deserts around the world. Starting from the versatile Sonoran dress, which can be tightened with a belt or left loose, it is named after the Sonoran desert, located on the border between the United States of America and Mexico. Then there is the Sahara dress, slightly oversized in a neutral color. The Joshua dress, for instance, takes its name from the charming Joshua Tree located in the most scenic parks in southeastern California. The color and sleeves recall the intricate foliage of the tree. For more casual looks, the collection also includes a two-piece set, the Namib top and pants, and the Essential and Signature t-shirts – everything made in organic cotton.

Last but not least is the Essential black dress, created using eco-friendly fiber, a yarn from recycled marine plastic, obtained from marine litter recovered from the beaches and oceans as part of the SEAQUAL® YARN initiative. Indeed, the idea consists of working with waste management and recycling industries to transform marine litter into Upcycled Marine Plastic.

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