“I wanted to design something that people would actually wear,” Aniela says. “That is where I almost turned away from sustainability and looked at innovation instead. But for me, innovation is sustainability and yields a higher quality product,” she continues. This trailblazing researcher has been paying homage to her roots in fashion design in the conception of her latest projects. Aniela acknowledges the trends in our consumer behaviour: “The first reason someone will buy your product is because it looks cool or nice. They don’t think about sustainability until the fourth, fifth, or even sixth reason.” Her goal was then not to change the consumer, but work with their thought process and offer them something that they will actually wear. Not only is she aiming to create aesthetically delightful pieces, she wants her customers to really think about the materials of their clothes.
“When we first launched MycoTEX, I went to the exhibition to see people’s reactions. I asked people if they thought it was cool or if they would wear it. When they said yes, I told them that it was made from mushrooms and they had to think twice about it!” She realized she could significantly change her whole supply chain process by collaborating with people outside of the fashion industry who were already using such research on fungi. “For me, the most important thing is collaboration. To the fashion industry, these new technologies are very foreign, but why not take what [other] people are doing and apply it to what I am doing?”