On her mission to enlighten consumers, Isabel created her exhibition, “Clothes Minded”, back in 2018 to shed light on the malpractices within the fashion industry and how these can lead to psychological damage. One of her installations, “Inclu-Life”, focused on promoting inclusivity, diversity and social justice in response to the industry’s long-standing discrimination against race, gender and size. Isabel was once criticized for not using models that fit the idealized standards, choosing instead to represent all women in her brand. “Fashion Addict” was another powerful installation she produced to take her audience through her personal mental health journey from addict to advocate. Using her own clothes, she created a maze to symbolize self-discovery, unearthing the positive relationship one can have with themselves. Essentially, “freeing yourself” from the seemingly endless labyrinth of psychological trials that characterizes the fashion industry.
Isabel is amongst the minority when it comes to spreading awareness about mental health in the industry. Is the industry ready to wake up and undergo a sorely needed mass shift in its culture? “It’s a new idea, so it’s going to take some time,” Isabel states truthfully. “[But] the more you keep spreading awareness, it’ll keep catching on.” At the moment, she is channelling her vivacious energy into building a community, reaching out to as many people as possible to share her message, inspiring a positive relationship with our bodies, and striving towards inclusivity, not just as a fashion marketing campaign, but as a long-term path towards a future of equality and acceptance.