Woven with Love
Fast-fashion brands often have products manufactured in countries far from the places where they are later bought. The precarious working conditions and the meager labor rights of textile factory workers make it possible to produce at very competitive prices, even when it is necessary to maintain complex logistics chains to deliver these products to stores. This has a human and environmental cost that must also be taken into account when purchasing our clothes. In addition to this, the characteristics of serial production of millions of products often include kilometer-long assembly lines, where there is little time to promote safety and sustainability at each step, rather focusing on quantity over quality.
When it comes to acquiring clothing from sustainable brands, we can have greater control over the processes used to sew, dye and assemble them. Through this action, we support local economies, favoring quality jobs and shorter distribution lines with less environmental impact. In addition, you will find garments with much better finishes and crafted in a careful way for durability.
One brand that prides itself on its sustainable production process is Reformation. They are an American based company that dives deep into their eco-friendly practices and aims to deliver quality in every step of their apparel production process. With regard to their manufacturing facilities, they source their electricity through 100% wind power suppliers and use LED lighting and energy-star rated appliances to reduce their carbon footprint.
When shopping, it is so easy to look up a company’s sustainability initiatives through a simple google search. Take the time to see what brands are doing before you purchase to make sure their efforts align with your mindful consumption. At Staiy, we make it even easier for you: we assess all the brands we work with on sustainability under 5 pillars, and we show you the results of our evaluation clearly on our website.