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ZOÉ DE HUERTAS:
DRIVEN BY CURIOSITY

@zoedehuertas

Staiy is glad to welcome a new brand Made in Italy – Zoé de Huertas. They create leather goods for contemporary women with a cosmopolitan mindset.

Words By Daria Müller Velasquez

11/05/2021

@zoedehuertas

Made in Italy 

Launched in 2020, this Roman brand combines sustainability and timeless design. Each bag is made from responsibly sourced materials, including the finest vegetable tanned leather, and designed by its founder and creative director, Margaux Lombard de Huertas, who’s always had a passion for bags. Born in France and raised in Italy, she completed her studies in the Netherlands and then worked in the fashion industry both in London and Berlin.

“I created Zoé de Huertas because I was on a never-ending search for the perfect bag. As a young working woman who is always on the go, it was extremely difficult for me to find a bag that would suit every occasion”, shares de Huertas. She developed her brand together with her mother who has been working in the fashion industry for 30 years. “She takes care of the production while I follow the communication side of the company”, continues the young designer.

Design 

The Italian brand has an ambitious mission to create clear and practical leather goods with an elegant and timeless aesthetic. Every bag that fills the gap in today’s market is a reflection of the modern women’s lifestyle. Whether you’re heading to work, going to a school meeting, or heading straight to dinner, Zoé de Huertas bags are suitable for any occasion.

Each of their durable pieces is ethically handcrafted from high-quality leather by Italian artisans. They work with pride and rhythm on each piece and turn it into a masterpiece, making it functional and versatile. The brand from Rome believes in small production in order to avoid waste and preserve the exclusivity of the product. In addition, the brand actively promotes fair working conditions.

@zoedehuertas

@zoedehuertas

“I created Zoé de Huertas because I was on a never-ending search for the perfect bag. As a young working woman who is always on the go, it was extremely difficult for me to find a bag that would suit every occasion”

Materials

The Italian brand not only pays great attention to the quality of its products but also strives to limit its negative impact on the environment. They purchase high-quality, free-range leather that comes from selected European farms and is a by-product of the food industry. Not only do they ensure their products are 100% cruelty-free, but they also make some of their goods from vegetable-tanned and metal-free leather, while they order others from tanneries certified by the LWG (Leather Working Group).

The vegetable tanning process has a very complex structure and is based on the use of tannin, the active ingredient responsible for transforming animal skins into a compact and durable material that can last for decades. This natural substance can be found in many trees and vegetables in varying concentrations, depending on the species. These natural tanning extracts make vegetable-tanned leather unique and easily distinguishable.

As a matter of fact, vegetable-tanned leather has many benefits: it does not contain toxic substances such as azo dyes, nickel, PCP, or chromium vi, and is well tolerated by those with metal allergies. Thus, the negative impact on the environment is minimized, which makes their products as sustainable as possible.

@zoedehuertas

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